The Spirit of Texas Festival is pleased to announce that H-E-B’s Creamy Creations will be a presenting sponsor for the three-day event. The festival will be held March 23-25 at Wolf Pen Creek Park in College Station, Texas. Admission is free.

The 2nd annual festival, celebrating all things Texas, offers participants the opportunity to enjoy diverse musical performances, vendors competing in the Curbside Smackdown Food Truck Competition, a BBQ cookoff, IDEA Village educational pods geared toward children in grades 4-6, a trading market, a performance area for future stars of Texas and a pony hop rodeo.

Of special note, festival participants will have a chance to help attempt a GUINNESS WORLD RECORDS title by building and eating the Longest ice-cream dessert using H-E-B’s Creamy Creations ice cream and toppings on March 24. The current GUINNESS WORLD RECORDS title set in 2016 stands at 1.105.73 meters (3,627 ft. 8.8 inches).

The festival offers a family-friendly atmosphere. “Our festival gives families the opportunity to explore some of the best that Texas has to offer, all in one place. In addition, this event offers something for everyone in the family – the shopper, the foodie, the music lover, the budding performer,” said Cynthia Caronna, the festival’s executive director. “H-E-B is a central part of many of our participants’

communities and we’re pleased that the company will have such a visible presence at the festival.”

The Spirit of Texas Festival is supporting nonprofits whose work affect the lives of youth: the Boys & Girls Clubs of the Brazos Valley; Von’s Vision (founded by Texas A&M football legend Von Miller); K-9s 4Kids; and Mobility Worldwide.

For further information about the festival or to sign up as a vendor, food truck or performer, check out the festival’s website at or Facebook page:

About H-E-B

H-E-B, with sales of more than $20 billion, operates more than 350 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrated its 107th anniversary in 2012. Recognized for its fresh food, quality products, convenient services, and commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience at everyday low prices. Based in San Antonio, the company donates five percent of pre-tax profits to charity.