The 2nd Annual Spirit of Texas Festival will offer a free family-friendly event filled with performances, food, shopping, learning, live music — and a chance to be part of history. Scheduled for March 23-25, the event is set for College Station’s Wolf Pen Creek Amphitheater. Admission is free.

The weekend’s activities celebrate all things Texas. “The Lone Star State is so huge and so diverse. We are much more than hats and boots. Our festival gives families the opportunity to explore some of the best that Texas has to offer, all in one place. In addition, this event offers something for everyone in the family – the shopper, the foodie, the music lover, the budding performer,” said Cynthia Caronna, the festival’s executive director. “Bryan/College Station is easily navigable so participants don’t have to worry about traffic headaches. Everyone is greeted with a warm ‘Howdy!’ ensuring everyone is welcome!”

The festival is supporting local nonprofits whose work affect the lives of youth: the Boys & Girls Clubs of the Brazos Valley; Von’s Vision (founded by Texas A&M football legend Von Miller); K-9s 4Kids; and Mobility Worldwide.

The festival’s sponsors include Spirit of Texas Bank, Copy Corner, Bolner’s Fiesta Spices, The Medical Center of College Station, the City of Bryan, the City of College Station, and the Bryan/College Station Convention and Visitors Bureau. The event is supported by many team members including May’s Business School Department of Marketing, Texas A&M Big Event and the Spirit of Texas Festival Student Organization.

A Weekend of Fun

The weekend will be one for the record books (literally). Festival participants will attempt to break the GUINNESS WORLD RECORDS title by building the Longest ice-cream dessert on March 24. The current GUINNESS WORLD RECORDS title, set in 2016, stands 3,627 ft. 8.8 inches.

The festival’s schedule also offers something for every member of the family:

  • Idea Village Educational pods will offer a variety of learning activities for children in grades 4-6. These learning experiences, created in partnership with Texas A&M and Allen Academy, range from chemistry experiments to milking cows.
  • Trading Market This combination of Round Top and the Nutcracker Market will include more than 200 vendors and artisans who offer all things Texas and more. Vendors and artists will be set up March 23-25.
  • Music The festival boasts multiple stages that will feature a variety of Texas musical groups. The performance schedule will include a variety of genres, including country, gospel, cowboy, jazz, red dirt, funk, classical and Zydeco.
  • Future Stars of Texas This community stage will feature a variety of children’s and youth groups. Performances will include singing and dancing, martial arts, 4-H presentations and more.
  • BBQ Cook-Off This event, which is sanctioned by the International Barbecue Cookers Association, is set for March 23-24 and offers cash and prizes of $10,000. Last year’s event attracted over 50 BBQ teams from across Texas.
  • Curbside Smackdown Food Truck Competition Approximately 50 food trucks hailing from around the state will offer crave-worthy dishes for participants to enjoy throughout the festival. The cost will be $5 per offering. These same dishes also will be evaluated by judges who will award $11,000 in prize money to the top trucks on March 25.
  • Pony Hop Rodeo This event gives participants the opportunity to hop their way to glory and prizes on inflated horses.

In addition, the festival will offer a VIP experience that includes a Spirit of Texas Bank VIP Tent, a sampling of brews and spirits, and special meal offerings.

For further information about the festival or to sign up as a vendor, food truck or performer, check out the festival’s website at or Facebook page: